I've played many thoughts around in my head around the business that I indie hacked.

There are days where I wish I could just be rid of it, and have it out of my mind.

Then there are other days when I feel like I should never sell it, or that I should keep holding on to it for just a bit longer.

There are definitely days where I want to shout in frustration, but instead I have to hold my tongue and suffer in silence.

I did make some initial inquiries about selling it and they all felt off. And truth be told many were not interested in a business that wasn't purely SaaS (we had majority events with membership as a much smaller percentage).

But as always, I come back to my ethical and indie roots. Business for me is not really about the money, but I do want to benefit as much as I feel is right.

Business for me is about doing the right thing and using what we make to empower others to do more of the right thing. Not all right things make money, but the rosie-ness in me believes it balances out in ways you would never expect.

2020 was a hard year on many fronts for the business, mostly because of COVID and losing 70% of our revenue.

But the team stuck together.

No one quit.

No one was laid off.

We all made sacrifices.

We had stressful discussions.

We had many months of making a loss.

Thankfully we were not greedy and had savings in the bank!

The past 3 months or so have been profitable 🙌

The team pulled together to do what they can to survive.

I will never say that I will never sell the business, life changes and at some point, it may truly make sense to sell.

But for now, the right thing to do is give the team the space and the chance to grow. I'm super proud it keeps 8 people employed and I'm confident that if we can survive a pandemic then we can thrive even more afterwards.

It's been a tough slow process separating us from it. I've barely done anything for it in months. My husband has had a harder time detaching himself, but that's improving now too. He has a counter for the days since his last request for help, it's been over 30 days now. 🥳

Hopefully, we'll never have to sell and my husband and I can just get better at managing it as a business owner.