When indie hackers and startups talk about growth, they tend to talk about the tactics.

Things like:

✅ Optimize for SEO
✅ Capture emails
✅ (Don't) use pop up email captures
✅ Create a launch list
✅ Have different pricing offerings
✅ (Don't) use Twitter
✅ Hang out where your people are

If you are looking for specific growth tactics then I'd recommend having a look at:

However, if you've struggled with tactics, maybe you need to look at your habits.

Just like you can't get fit overnight. Or a quick fad diet won't keep you at the weight you want to be at. You can't grow a successful business without good business habits.

Habits involve showing up, consistently.

Annoying, right? 🙊

When I started my Rosieland newsletter last year I intentionally didn't try to grow it. I had done newsletters for years before. I had experienced the tears of having to show up every week, and my god, did I end up hating Sunday evenings, the day before my newsletter went out.

I wanted ☁️ Rosieland to be different:

  • I avoided growth. I got an insignificant 100 subscribers in my first 6 months.
  • I wanted to ensure I enjoyed the process
  • I wanted to create the habit of showing up and committing to the journey
  • I wanted to build confidence within myself
  • I knew it all kind sucked to begin with, I wanted time to improve it without the pressure
  • I wanted to ensure I had the time to do allocate to it
  • I was committing myself to a weekly newsletter, nothing more, nothing less
  • I still don't share my newsletter that much, I have links to them in my bios 'n' what not, and only occasionally share it.

All of these things were about building up habits, validating whether they were habits that I wanted to have and whether I was happy with the direction I was heading.

16 months later, where has it lead me?

  • 1400 (free) subscribers
  • 65 weeks of a weekly curated newsletter
  • I added in a new weekly (paid) article
  • 6 months ago I started it as a paid newsletter, am currently at approx $20k ARR
  • I still don't promote it much, I've been very much head down in keeping focused on delivering and improving
  • I've met many friends, fans, and now collaborators along the way!
  • And I kept at it through this damn crazy pandemic year! 🎉
  • Life would feel very weird for me if I wasn't showing up to deliver every week.

What next?

I feel 2021 is where I'll push for growth, it's taken me 18 months to get here.

Though I'm conscious, that the habit game will have to start again, just with growth activities. Where there is a rosie will, there is a rosie way! ☁️

Best thing of all, I feel like I'm on the right track and am ooooooooozzzing with confidence with what I'm creating.