We all know about 'build it and they will come' saying that fills people with false hope.
The problem is people take it quite literally.
Building a business is not about creating and coding a product.
It's about all the pieces that need to happen to support it.
The longer you can put off the actual building, the better, probably.
Do "x and they will come".
Replace x with:
- Have conversations
- Help people
- Connect people
- Be authentic
- Speak the truth
- Write and publish
- Help people believe in themselves
- Believe in yourself
- Share your stories
- Study the problem
- Learn all you can about your people
Then build it, and they will come.