We all know about 'build it and they will come' saying that fills people with false hope.

The problem is people take it quite literally.

Building a business is not about creating and coding a product.

It's about all the pieces that need to happen to support it.

The longer you can put off the actual building, the better, probably.

Do "x and they will come".

Replace x with:

  • Curate
  • Have conversations
  • Help people
  • Connect people
  • Be authentic
  • Speak the truth
  • Write and publish
  • Help people believe in themselves
  • Believe in yourself
  • Share your stories
  • Study the problem
  • Learn all you can about your people

Then build it, and they will come.